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The Importance of Emotional Motivators and How Video Content Reinforces Them (part 1)

Whenever you hear about data analytics, the first thing that springs to mind for most people are complicated algorithms and baffling strings of data that you’re not entirely sure what

The Importance of Emotional Motivators and How Video Content Reinforces Them (part 2)

In Part 1 we talked about a new concept called ‘emotional motivators’ which were identified in a study by Scott Magids, Alan Zorfas, and Daniel Leemon that was published in

IS USER-GENERATED CONTENT A GOOD OR BAD THING FOR YOU?

There’s no doubt that professionally-made ad campaigns work and are necessary for a brand to grow their consumer base. However, it’s also clear that simply relying on ad campaigns isn’t

INBOUND EXCELLENCE – HOW TO USE VIDEO IN YOUR CONTENT MARKETING

It is not news that most people want to watch rather than read. According to Cisco, video will account for almost 69% of total consumer internet traffic in 2017 and

TYPES OF VIDEOS YOU CAN USE IN CONTENT MARKETING AND HOW TO USE THEM

By now, most people know that content marketing is the key to getting higher quality customer engagement. By offering valuable content that people actively seek out, content marketing allows companies