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The Importance of Emotional Motivators and How Video Content Reinforces Them (part 1)

Whenever you hear about data analytics, the first thing that springs to mind for most people are complicated algorithms and baffling strings of data that you’re not entirely sure what

The Importance of Emotional Motivators and How Video Content Reinforces Them (part 2)

In Part 1 we talked about a new concept called ‘emotional motivators’ which were identified in a study by Scott Magids, Alan Zorfas, and Daniel Leemon that was published in

MARKETING TRENDS THAT YOU NEED TO KNOW ABOUT TODAY

Social media is a relatively new field of marketing. Yet this field is being tilled and reworked almost daily and is as fickle as the fame of some YouTube stars.

INBOUND EXCELLENCE – HOW TO USE VIDEO IN YOUR CONTENT MARKETING

It is not news that most people want to watch rather than read. According to Cisco, video will account for almost 69% of total consumer internet traffic in 2017 and

TYPES OF VIDEOS YOU CAN USE IN ADVERTISING AND HOW TO USE THEM

Video is becoming more prevalent under today’s marketing strategists than ever before. This makes sense, since people are also consuming more video than before and the consumption is increasing every