Video takes a lot of planning and can be much more expensive than normal marketing tools. Which is where one important question comes in – do you make your own in-house videos with a small budget, or do you hire a professional agency?
As a production company, we obviously think there are benefits to hiring an agency to create your video content, but there are benefits that come with doing it yourself as well. We believe that you should consider the best possible fit for your situation. Which is why we’ll be discussing the pros and cons of each decision in this post. This will hopefully help make the decision easier for you.
But this isn’t a black and white area – you can go a third route by taking the best aspects of both options and making them work for you.
IN-HOUSE VIDEO PRODUCTION
- Depending on the type of video, your audience, and the platforms you share the videos on, a lower-budget video can give a more casual feel.
- If you want to create simple video content on a regular basis then producing it in-house might be the better – and cheaper – option.
- An in-house person can, after a while, understand your brand and company culture better. If you hire a full-time videographer, it may take a couple of months before the person gets to know your business and your brand enough to be on point with the content they create. It all depends on the size of your company.
- In the short term, you save money if you use existing staff.
- You lose production value when deciding to keep things in-house.
- If you don’t hire an in-house videographer then the employee you give the task to loses time and productivity in other work responsibility.
- Hiring an in-house videographer can be a large investment. There’s the cost of recruitment and salary expenditures, but you then also have to buy or hire expensive equipment and have to justify the extra expenditure with content output.
- Employees might not always come up with creative or innovative ideas for new videos. Because their main focus might be on output rather than creativity.
- Your output is tied directly to the size and capabilities of your team.
- It might be cheaper to keep things in-house but this doesn’t always equate to better ROI
HIRING A PRODUCTION AGENCY
- An agency consists of professionals who have done this before and have systems in place to make sure the video is produced quickly while retaining high-quality content.
- The videos produced by an agency are of a higher quality than those produced by an in-house person.
- An agency already has high-quality equipment and people who know how to use it well, which means you don’t have to hire any. They also maximise production values by using people who are highly skilled in editing and post production
- An agency is a great option if you want to produce high-quality videos occasionally, rather than regularly. Because they add the option of flexibility since they can take on a project whenever you’re ready. However, if you have the funds, then making use of an agency on a semi-regular basis is also a good option if you want quality control.
- Hiring an agency doesn’t take up much extra time on your employees’ part, so they can focus on their own projects.
- When hiring an agency you get an unbiased view with a fresh perspective.
- An agency has experience creating similar type of videos for other companies. Agencies also add flexibility, however. At Digibob, we’re really nimble and can take on very different types of video projects.
- Hiring an agency can be more expensive than doing it yourself.
- Starting the process of creating a video with an agency can take a bit longer than doing it yourself. You will have to prepare a creative brief, brand guidelines, etc. for the agency as well as help them get to know your company as well as your goals for the video.
- Depending on the size of the agency, you might be competing for time with other clients. This largely depends on the agency, however. Digibob, for instance, is a boutique production company who works closely with every client.
- It may take time to find the right agency for your needs.
- There is an element of risk when working with a new agency, given the financial investment, if the final product doesn’t turn out like you envisioned. This is why it’s important to find an agency that understands and fits with your organization’s culture.
Of course, there is a third option here, as stated earlier. The third option is a combination of using existing staff for internal production on a regular basis and outsourcing more complex projects or specific tasks to an agency. In this case, it would be best to build up a relationship with one agency over time so that you get consistency in your brand message.
Here at Digibob, we offer training to our clients so that they can shoot the simple stuff (interviews, presentations etc) while we work on the more complex aspect of editing them. Either way, internal or external, a video is a large investment in both time and money. It’s important that all of the implications of creating video content for your company should be thoroughly considered before starting.