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NZ Drone Use Laws and Good Practice For Quality Footage

Both the quality and popularity of drones have been picking up at an alarming rate over the last couple of years. Small and large businesses alike have started using drones

Gluten Free For Life – Video Production Blog

Gluten Free for Life / Coeliac New Zealand Video Production Blog Coeliac New Zealand is a local non-profit organisation, committed to helping people with Coeliac Disease live full and healthy

The Importance of Emotional Motivators and How Video Content Reinforces Them (part 1)

Whenever you hear about data analytics, the first thing that springs to mind for most people are complicated algorithms and baffling strings of data that you’re not entirely sure what

The Importance of Emotional Motivators and How Video Content Reinforces Them (part 2)

In Part 1 we talked about a new concept called ‘emotional motivators’ which were identified in a study by Scott Magids, Alan Zorfas, and Daniel Leemon that was published in

3 STEPS OF THE CORPORATE VIDEO PRODUCTION PROCESS

For many marketers, video isn’t part of their normal routines. Some might be trying it now for the first time, though they might be experienced marketers in their own right. In

IS USER-GENERATED CONTENT A GOOD OR BAD THING FOR YOU?

There’s no doubt that professionally-made ad campaigns work and are necessary for a brand to grow their consumer base. However, it’s also clear that simply relying on ad campaigns isn’t

MARKETING TRENDS THAT YOU NEED TO KNOW ABOUT TODAY

Social media is a relatively new field of marketing. Yet this field is being tilled and reworked almost daily and is as fickle as the fame of some YouTube stars.

4 WAYS TO DISTRIBUTE VIDEO CONTENT EFFECTIVELY

With so many channels to choose from, it’s vitally important that you choose a distribution method that works for your content. You can put a lot of time and effort

CREATING YOUR OWN BUDGET VIDEO VS. HIRING A PROFESSIONAL AGENCY 

Most companies know by now that there are many advantages to growing their video marketing content. Since video is quickly growing as one of the most used marketing mechanics the

INBOUND EXCELLENCE – HOW TO USE VIDEO IN YOUR CONTENT MARKETING

It is not news that most people want to watch rather than read. According to Cisco, video will account for almost 69% of total consumer internet traffic in 2017 and